Portfolio
Brands are the lighthouses on the sea of arbitrariness. They convey value, create trust and provide orientation. Brands spark aspiration and create added value: for consumers, for manufacturers, and in business. They are the cornerstone of our success.
We would like to continue with this success and spread it across the leading brands of every sector in which we are involved.
Arts & Crafts
Children use their hands to discover the world. When they are young, they use their hands to feel and touch. As they grow, they hold crayons, paintbrushes, and scissors. With these tools, they cut and glue paper, write, use stamps, and even knead clay and string beads.
Creativity is at the heart of a child. They express their unique individuality through hands. They step into a world where there are no boundaries or rules and they are free to express themselves. At Carletto, there is no age too young or old to start this creative process.
Carletto offers an array of arts and crafts products for all ages from renowned brands such as Petti Collage, eeBoo and Aladine. Our brands have one thing in common: to enhance their creativity through play and discovery. Our very own house brand, Arista proves not only children can be creative, but it is for all ages.
Traditional Toys
Nothing ever stays the same. If it did, it would become obsolete. However, we at Carletto believe that the way that children play will never change. Digitalisation can’t alter this. The computer is a relatively new invention, but games are as old as mankind itself.
All games follow simple concepts and rules. This much we know to be true. The rest is open to interpretation: a cleverly-designed marble run for little builders, a high-performance digger for aspiring sand architects, enchanting miniature figurines, complete with Multivan, for the detail-obsessed, or a stylish, retro slide for the athletically inclined.
“Simple”, good games and toys that you can touch form the basis of our product range. They arouse curiosity, encourage you to play or get moving, inspire you to discover new things, or are simply just good fun. To this end, we offer brands such as Haba, Steiff, Sigikid or Spielstabil and Baghera. Discover our feel-good brands!
Games & Puzzles
Games and puzzles encourage concentration, recollection, and learning abilities. They teach logical and strategic thinking, promote social interaction and camaraderie. Or they can whisk you away to your own little world. You learn both how to win and how to lose, develop empathy, and discover the concepts of good and bad luck. Games are a test run for real life.
Carletto offers a range of original products and modern classics: learning and board games for children, teenagers and adults to let them try out something new or expand on their existing knowledge. Games and puzzles may change, but our passion for games is still the same. This is evidenced by the games from our brand, Game Factory: a unique product range with potential for fun for all ages. Discover our latest programme for groups and solo players!
Dolls & Soft toys
Come into my arms! Dolls and soft toys are some of the most important toys for children. They are confidants, comforters, best friends, and patient listeners and are always there through all of the ups and downs: these objects of imagination and creativity help to make children’s dreams come true.
The Carletto Collection, including brands such as Steiff, Sigikid and Bonikka, fulfils every child’s wildest dreams with its dolls, cuddly toys, and comfort blankets. Be it in a classic look or trendy styles, Carletto’s world of toys and teddies offer the perfect best friend and companion for children of all tastes and ages. Sometimes, the friendship can even last a lifetime.
Service
Digital catalogues
Original manufacturer and the Carletto trend catalogue at a glance and for download on www.issuu.com.
New 4 times a year, you will find all new products exclusively presented for your purchase. Search, copy information or add notes with one click – simple, anytime and anywhere.
Trade Fairs
Nothing interests people more than people. No technology or digital transformation can alter the significance of real-life encounters. We are and always will be social and emotional creatures that require interaction. That is actually the secret of any trade fair: success through proximity.
Carletto has been offering success through proximity each year at 20 trade fairs – leading world fairs, regional purchasing fairs, and publicity events. To us, they are more than just a tradition or a platform for orders that showcases the products. They are places for interaction and discussions, for information and personal consultation. That makes them a forum for innovation too. For our customers, who wish to draw inspiration from our brand worlds and services. For us, so that we can keep improving. Take advantage of our products and services for your own company’s success!
«Knowledge is power. Today, more than ever. No other marketing instrument conveys as much knowledge about products, markets, and marketing strategies as trade fairs do».
Transport & Storage
Warehouse space and reliable logistics are a key competitive advantage for many companies. Enough storage capacity, flexibility, efficient handling of orders and state-of-the-art technology are the foundation of distribution. Part of the success of our distribution business is our own logistics, which handles logistics for other companies in addition to the Carletto portfolio.
Since October 2023, Carletto has been at the new location in Brunnen SZ, thus expanding its range of logistics services and storage space. The attractive location in the heart of Switzerland on the most important north-south axis, the high-bay warehouse and the modern infrastructure offer the best conditions for this.
Newsletter
You’d like to know what we’re getting up to? Which trends we’ve discovered? What’s ‘in’ and what’s ‘out’? What we’ve ‘checked out’ for you in the field of marketing to make your lives easier? Or what trade fairs we’re currently visiting. The CARLETTO POST is our clear and compact way of informing you about the latest news from the Carletto world.
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Carletto Group
Who we are
Since it was founded in 1986, Carletto has become one of the leading specialists for the construction and distribution of brand-oriented toys and has developed into a high-performance partner in the European toys industry. The company stands for high quality products with excellent play value.
With over 70 employees at the locations in Brunnen (Switzerland) and Nürnberg (Germany), Carletto provides for more than 4,500 clients of varying sizes and from a wide range of sectors, including the toy and book trade, boutiques, and department stores.
«For our clients, we favour quality products with a long life-cycle and good margins».
What drives us
We work with passion and dedication for the most exciting target group in the world: children. They are our future. That’s why we give it our all and commit to upholding our excellent reputation. Our belief: if you put more in, you will get more out!
Children are vulnerable ‘consumers’. The quality and safety of our toys therefore takes priority over any short-term profit gains. We are well aware of our unique responsibility. It has shaped our cooperation with our long-time business partners from the very beginning – be it with suppliers or clients. Only clear, fair rules of play can ensure sustainable success. Our children are certainly worth it.
«The toy industry has changed considerably. What remains to be true is that its distribution requires all kinds of support, time, and patience. Carletto provides this support».
What we do
As a distributor and dialogue partner, Carletto supports companies across Europe in developing and implementing effective brand and marketing strategies. As such, we do business based on a maxim intended to foster long-lasting partnerships. Each brand requires its own custom-designed, future-oriented strategy for its respective market. That’s what we call brand-oriented service.
There are no rules without exceptions. That applies to us too. Sometimes, we have to take matters into our own hands. Not because we can do something better than our partners can, but rather because we believe in some things where others may have their doubts. That’s where our own brands such as “Game Factory” and “Artista” came from. Those are our exceptions and our proudest achievements.
Where we are
The headquarters of Carletto AG is located in Brunnen, Switzerland, from where all activities are controlled. Our location in Nuremberg serves the German and Austrian markets.
At its office in Hong Kong, Carletto Asia operates FOB business only. The Carletto Logistics Center in Brunnen in Switzerland serves both Carletto AG and over a dozen other customers with logistics services.
Our offices and showrooms
The border between the real and virtual worlds is constantly shifting at all levels in favour of new concepts. For some years now, Carletto has also offered a B2B shop that gives its clients the option to place orders quickly, conveniently, and at any time of day.
However, in truth: optimised processes are important, but real-life showrooms are crucial. Why? The answer: because at our large showrooms in Wädenswil and Nürnberg, we don’t just have our collection on display for clients to see for themselves, we also present intelligent, personalised marketing concepts with the help of our qualified employees – be it for PoS or classic marketing. The client decides what they need for their market.
Industriestrasse 10 | 6440 Brunnen | tel +41 (0) 44 789 88 33
Albert-Einstein-Straße 32 | D-63128 Dietzenbach | tel +49 (0) 6074 370 40 50
Here you will find our website of Carletto Germany: www.carletto.de
«Our showrooms not only allow our clients to see the products in real life, they also offer a wide range of marketing concepts. Our clients profit from our wealth of experience”.
Jobs
Machinery is no longer the biggest factor for success. Instead, qualified employees’ knowledge, creativity, and imagination play a larger role. Their commitment has a direct influence on the company’s success. They have made Carletto into what it is today: Number 1 in Switzerland and a key player in Europe.
Carletto wishes to further build upon its position as a leading toy distributor,a marketing services provider and a manufacturer of exciting own brands. In order to achieve our ambitious goals, we are always investing in our employees’ personal development and in recruiting new talent.
Interested? Please send a spontaneous application to: bewerbungen@carletto.ch
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Contact
Industriestrasse 10 | 6440 Brunnen | tel +41 (0) 44 789 88 33
Kressengartenstrasse 2 | D-90402 Nürnberg | tel +49 (0) 6074 370 40 50
Carletto AG | Industriestrasse 10 | CH-6440 Brunnen | T 044 789 88 33 | info@carletto.ch
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