About us

Who we are

Since it was founded in 1986, Carletto has become one of the leading specialists for the construction and distribution of brand-oriented toys and has developed into a high-performance partner in the European toys industry. The company stands for high quality products with excellent play value.

With over 70 employees at the locations in Brunnen (Switzerland) and Nürnberg (Germany), Carletto provides for more than 4,500 clients of varying sizes and from a wide range of sectors, including the toy and book trade, boutiques, and department stores.

«For our clients, we favour quality products with a long life-cycle and good margins».

What drives us

We work with passion and dedication for the most exciting target group in the world: children. They are our future. That’s why we give it our all and commit to upholding our excellent reputation. Our belief: if you put more in, you will get more out!

Children are vulnerable ‘consumers’. The quality and safety of our toys therefore takes priority over any short-term profit gains. We are well aware of our unique responsibility. It has shaped our cooperation with our long-time business partners from the very beginning – be it with suppliers or clients. Only clear, fair rules of play can ensure sustainable success. Our children are certainly worth it.

«The toy industry has changed considerably. What remains to be true is that its distribution requires all kinds of support, time, and patience. Carletto provides this support».

What we do

As a distributor and dialogue partner, Carletto supports companies across Europe in developing and implementing effective brand and marketing strategies. As such, we do business based on a maxim intended to foster long-lasting partnerships. Each brand requires its own custom-designed, future-oriented strategy for its respective market. That’s what we call brand-oriented service.

There are no rules without exceptions. That applies to us too. Sometimes, we have to take matters into our own hands. Not because we can do something better than our partners can, but rather because we believe in some things where others may have their doubts. That’s where our own brands such as “Game Factory” and “Artista” came from. Those are our exceptions and our proudest achievements.

«Carletto’s goal is to optimally establish each brand with potential in a defined market and to build on their position».

Where we are

The headquarters of Carletto AG is located in Brunnen, Switzerland, from where all activities are controlled. Our location in Nuremberg serves the German and Austrian markets.
At its office in Hong Kong, Carletto Asia operates FOB business only. The Carletto Logistics Center in Brunnen in Switzerland serves both Carletto AG and over a dozen other customers with logistics services.


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